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Our sustainable and reusable packaging

We designed a tailored solution to give new life even to the waste of waste.

Fluffypack is our eco-friendly and reusable packaging; we were a bit tired of disposable cardboard packaging.

Fluffypack Upcycling Rifò

The recycled and reusable packaging

We created Fluffypack, a new sustainable and reusable packaging made from recycled felt. Fluffypack gives new life to textile scraps made of mixed fibers that cannot be recycled for clothing, thus saving them from landfills. Fluffypack was tested to travel and protect your Rifò purchases from water and weather.

From single-use packaging to a multi-use object

The amazing part is, Fluffypack’s life cycle does not end with shipping

Depending on its size, it can become a handy container to put in a suitcase, a bag for children's toys or a hamper, a maxi bag, or even a new gift box.

Created locally

Fluffypack packaging originates from a mechanical recycling process, realised a few km from our office, avoiding the use of water. 

In Prato’s textile district, where the recycling of textile fibers is a tradition, we were able to find a way to turn even mixed composition garments in new materials.

Textile waste saved from landfill

Thanks to this process it is, therefore, possible to give new life even to materials with a low starting value compared to cashmere, wool, or jeans.

The composition of Fluffypack’s felt comes from mixed fibers, mainly polyester, which in most cases end up in landfill or incineration. These materials account for the 30% of the 11 kg of textile waste each of us throws away per year.

In the future, creating such material could also give rise to new recycling industries that identify the most suitable garments or textile waste to be transformed into this new, rifolutionary packaging.

Your choice for a sustainable online purchase

You can choose Fluffypack from the shipping options during the online check-out.

For just an additional 2 euros, you will receive Rifò items without any extra packaging, except for a strip of paper tape. We have been testing Fluffypack for our online orders for months. Ready to be shipped, Fluffypack withstands weather conditions and impacts, precisely due to its flexible and soft nature.


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