Care and composition labels: how to read them and understand a garment’s value
We often think of it as just an annoying little piece of fabric that scratches the skin, and we cut it off as soon as we buy a new garment....
Circular Fashion Made in Italy
Sustainable clothing and accessories made from natural and recycled materials
Wide leg jeans, crafted to perfection
Made like they used to be, in 100% cotton.
Crafted with care, featuring details that make the difference.
Cashmere under the sun
Get ahead of the seasons: pre-order to reduce waste and buy at a lower price
The first plastic-free fleece
NOW IN 100% RECYCLED WOOL
New styles and colors for a fully circular, breathable, and recycled fleece
Now on pre-order
We collect orders in advance to avoid overproduction, offering a discount to those who buy our garments before they are produced. The earlier you order the greater the savings.
- Women's
- Men's
Coming Soon
Pre-orders calendar
Plan your wardrobe ahead – explore all the new pieces available for preorder from the new Fall-Winter 26-27 collection
Collection service for used clothing
We transform used clothes into new circular yarns
Do you have any wool, cashmere, cotton, or jeans garments that are torn or that you no longer wear?
Don't throw them away, we'll take care of them.
Join the circular economy!
- Women's New In
- Men's New In
From waste to new resources
Change is creating something new from what already exists.
Circular fashion
Our small revolution is to use recycled and recyclable fibers to create timeless, high-quality garments. Only by choosing natural and biodegradable materials is it possible to promote a truly circular model.
Lower environmental impact
Recycling reduces water, energy, and CO₂ consumption. But for us, that's not enough: we produce ethically and locally only what is needed as an alternative to fast fashion.
Greater social impact
We also support local artisans who are often at risk of economic instability. We allocate 1% of our revenue to Nel Nostri Panni, a project that promotes the inclusion of people in vulnerable situations and helps preserving textile traditions and generational renewal.
Stories of Circular Fashion
We change the garment industry, choice after choice.
The Dark Side of Online Second Hand: Is “Buy to Resell” Really Sustainable?
In recent years, second hand fashion has evolved from a niche choice to a mainstream phenomenon. Buying pre-owned clothing has become easy, fast, and normalized, especially online. Often seen as automatically...
Environmental and Economic Sustainability: Finding the Right Balance
Rifò turned 8 years old last November. 8 years of growth… But growth for what? For 8 years, we have been trying to propose an ethical model of clothing...
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