The cotton yarn we use for our beach towels and shawls is composed of a variable percentage between 45 and 60% of regenerated cotton and the remaining part of sustainable virgin cotton. Regenerated cotton, produced from industrial (pre-consumer) textile waste, is frayed and transformed back into thread. Coloring generally occurs through a selection of waste by color, allowing for significant water savings; to obtain particular colors, a subsequent dyeing phase is used. The cotton fiber alone would not be strong enough to constitute a yarn, so it is necessary to strengthen it with a virgin fiber, selected according to ethical cotton production criteria. To learn more about the sustainability of cotton and responsible production practices, also read the article on Recycled Cotton and Virgin Cotton which details how these practices positively influence the environment and society.

Supplier: Marchi e Fildi S.p.A.
Origin: Italy