Who is Rifò
From the Italian verb "rifare"
Rifò is a Tuscan inflection of the verb "rifare" (meaning "to remake, to redo"), a name that takes up the tradition of textile recycling born in Prato and which has been handed down for over a century.
It is precisely in this textile district, an excellence of Italian craftsmanship, that we have chosen to carefully produce our garments, limiting our environmental impact.
Rifò is an adventure
Rifò was born in 2017 to provide an answer to the problem of overproduction in the clothing industry: mountains of unsold clothes destined for the incinerator, the result of an economic system based on quantity and not quality. This is the panorama observed by Niccolò Cipriani, founder of Rifò, who at that moment is in Vietnam for a United Nations programme.
So he has an idea, leaves everything and returns to his city, Prato, where there is a tradition linked to textile recycling born centuries ago, when recycling was the fruit of common sense. From a successful crowdfunding Rifò quickly transformed into a sustainable clothing startup and grew constantly, until it closed two rounds of investments and now has a team of around 25 people.
Furthermore, in 2020 Rifò becomes a B Corp, a certification that rewards companies that are committed to having a positive social and environmental impact. Today Rifò products are sold, as well as online, in more than 300 stores in Italy and abroad.
"We produce more than we buy. We buy more than our real needs. Is this how we imagine the future?"
Niccolò, CEO & Founder of Rifò
Quality
We carefully select recycled, natural and biodegradable materials. Through fine fibers such as cashmere and wool, we transform high-quality garments into new products.
Our production takes place within a 30km radius of our office, by highly experienced local artisans, demonstrating our commitment to ethical production.
Sustainability
Thanks to materials with a reduced impact on the environment we want to offer an alternative to fast fashion. But this is not enough to create sustainable fashion, it is important to review our consumption models: this is why we put our garments on pre-order to avoid waste and try to produce what people really need. This is our idea of circular fashion.
Responsibility
We want to have a positive impact on society. This is why for every purchase on our site we donate 1% of our revenues to Nei Nostri Panni, a social impact project that combines the social integration of migrants with the protection of ancient crafts, for which there is a lack of generational renewal.
We have been a B-Corp since 2020
IMPACT SCORE: 127.1
Note on Certification
The “B Corporation Certification” is a brand that is licensed by B Lab, a private non-profit organization, to companies that, like ours, have successfully passed the B Impact Assessment (“BIA”) and therefore meet the required requirements by B Lab in terms of social and environmental performance, responsibility and transparency. It is specified that B Lab is not a conformity assessment body pursuant to Regulation (EU) no. 765/2008 or a national, European or international standardization body pursuant to Regulation (EU) no. 1025/2012. The BIA criteria are distinct and autonomous from the harmonized standards resulting from ISO standards or other standardization bodies and are not ratified by national or European public institutions.
But also much more
We show our face, we disseminate the topic of sustainable fashion. Behind every Rifò garment there is a group of passionate people who strongly believe in all this and who work every day to build a different way of conceiving clothing.
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