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Through your purchase we are funding Nei Nostri Panni, our social project that promotes the integration of migrants and generational renewal in the textile sector.

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Jeans like they used to be

Finding a denim made to perfection, 100% cotton, is becoming increasingly difficult.

So we took care of it.

Durable

By collecting old denim garments through our take-back services, we realized that finding 100% cotton garments is becoming increasingly difficult. Those on the market often contain polyester, which makes them less durable and impedes their recyclability.

Recyclable

For this reason, we chose a fabric composed of 24% recycled cotton and 76% virgin cotton, a compromise that makes our denim robust yet sustainable and circular.

Tailored workwear

It takes about 15 machines and 15 steps to craft a denim made to perfection.

Each step ensures that this workwear piece is truly durable and functional, becoming more beautiful as it ages.

Timeless fit

The jeans that fit perfectly, the ones that get passed down from generation to generation. We chose a regular fit that doesn't follow trends, in two plain colors with no washes.

Discover the jeans made like they used to be

All the details are carefully crafted thanks to local artisanal production specializing in jeans for over 50 years.

You use it, you repair it, you recycle it.

The 100% cotton composition ensures the recyclability of this denim.
One day, it may be transformed again and become one of our recycled denim garments.

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