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Sustainable fashion

Circular fashion is at the heart of our philosophy

Through the recycling of fabrics, we give new life to discarded clothes, transforming them into new high-quality products, ethically re-made in Prato.

We avoid waste and locally produce clothes designed to last forever in your wardrobe.

What we do

Moda sostenibile materiali riciclati e riciclabili jeans rigenerato moda circolare made in Italy Rifò
Moda sostenibile materiali riciclati e riciclabili jeans rigenerato moda circolare made in Italy Rifò

We choose recycled and recyclable materials

Cashmere and recycled cotton, recycled wool, but also jeans. Old clothes and textile waste are selected by color and type, shredded, transformed into new yarn and finally woven into new, durable, quality garments.

An ethical process that allows for significant energy savings while avoiding the re-dyeing of fibers, thus saving many liters of water and chemicals.

Moda sostenibile tradizione cenciaioli prato Rifo Moda Circolare Made in Italy.webp
Moda sostenibile tradizione cenciaioli prato Rifo Moda Circolare Made in Italy.webp

We look to the future, thanks to tradition

We want to enhance the centenary tradition of fabric recycling. Making known the mastery of the cenciaioli, the artisans who select the materials at the first touch to transform what is considered waste into a new resource.

This way, we reduce waste and give new life to materials that would otherwise end up in landfills.

Moda sostenibile raccolta indumenti usati vecchi Rifo Moda Circolare Made in Italy.webp
Moda sostenibile raccolta indumenti usati vecchi Rifo Moda Circolare Made in Italy.webp

We promote the circular economy

You too can recycle the clothes you no longer want. When their life seems to be over, it's time to extend their lifecycle even further.

Find out how to schedule a home pickup or where to find the boxes to drop off your old wool, cashmere sweaters, and jeans.

How we do it

Moda sostenibile produzione artigiana italia Rifo Moda Circolare Made in Italy.webp
Moda sostenibile produzione artigiana italia Rifo Moda Circolare Made in Italy.webp

Local production within 30 km

We believe in local artisans' skills and Made in Italy. Our production takes place within just 30 km of our office. A close and collaborative supply chain allows us to reduce our CO₂ impacts, to oversee all stages of production, and to guarantee a high quality Made in Italy products.

Moda sostenibile preordine abbigliamento sostenibile Rifo Moda Circolare Made in Italy.webp
Moda sostenibile preordine abbigliamento sostenibile Rifo Moda Circolare Made in Italy.webp

Anti-Waste Presale

The only structural discount we offer is the presale discount. By purchasing our garments before they are produced, you help us avoid waste and produce only what is needed. Our circular fashion is designed to reduce environmental impact.

Moda sostenibile prezzi giusti slow fashion Rifo Moda Circolare Made in Italy.webp
Moda sostenibile prezzi giusti slow fashion Rifo Moda Circolare Made in Italy.webp

Fair prices, always

Overproduction generates unsold goods, unsold goods generate sales, sales contribute to fueling disposable fashion. We don't want to be part of a system that produces things that are already destined to be waste. This is why our prices are fair all year round. Our ethical production ensures quality and value.

Moda sostenibile moda emozionale slow fashion Rifo Moda Circolare Made in Italy.webp
Moda sostenibile moda emozionale slow fashion Rifo Moda Circolare Made in Italy.webp

One garment, your story

Finally, we believe that the only real alternative to fast fashion is to become fond of what we wear again. The stories and memories that bind us to our clothes are the real reason why they will last forever in our wardrobes.

Moda sostenibile materiali riciclati e riciclabili jeans rigenerato moda circolare made in Italy Rifò

Discover Rifò's circular fashion

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