
Circular Fashion Made in Italy
Sustainable clothing and accessories made from natural and recycled materials

Sustainable beach towels for this summer
Discover all the colors and patterns of our recycled cotton beach towels

Zero-waste denim moon bag
We created a compact and spacious shoulder bag that can't be left out of your suitcase!

We collect your old cotton sweaters
NEW: Send us your cotton, denim, wool or cashmere garments and get a discount
- Best sellers Women
- Best sellers Men

Coming Soon
Presales calendar
Plan your sustainable wardrobe – explore all the new pieces available for preorder from the new Fall-Winter 25-26 collection

Sustainable tops for the summer
Discover all summer tops and tank tops for women in cotton, linen, denim, viscose, and silk.

Beach towels for your vacation
Beach towels made from recycled cotton: lightweight, sustainable, and super colorful in lots of patterns.
Join the #Rifolution: buy less, but better. The future of the planet depends on the choices we make today.

From waste to new resources
Change is creating something new from what already exists.


Circular fashion
Our small revolution is to use recycled and recyclable fibers to create timeless, high-quality garments. Only by choosing natural and biodegradable materials is it possible to promote a truly circular model.


Lower environmental impact
Recycling reduces water, energy, and CO₂ consumption. But for us, that's not enough: we produce ethically and locally only what is needed as an alternative to fast fashion.


Greater social impact
Environmental and social sustainability must go hand in hand. We allocate 1% of our revenue to the Nel Nostri Panni project. In this way, we support textile traditions and contribute to their generational renewal.
NOW YOU CAN SEND US YOUR USED CLOTHES FROM ALL OVER EUROPE

Join the circular economy
They will be transformed into new circular clothes!
Stories of Circular Fashion
We change the garment industry, choice after choice.
Used clothing collection: how to give a second life to your clothes through recycling
Since 2019, we have created an old clothing collection or take back service through boxes or home pickup of used wool, cashmere, jeans and cotton clothes. Discover the circular service active in Italy and Europe!
The 4 Rs of the circular economy: what they are and how to apply them?
When we talk about sustainability and circular economy, we often refer to the 4 Rs: Reduce, Reuse, Recycle, and Recover. Read what these strategies are and how we put them into practice in the Rifò project!
How to Wash and Care for Wool and Cashmere Sweaters? Six Practical Tips
Properly caring for garments is the first step in making them last for years. Doing so before switching out seasonal wardrobes is even more important. Check out our 6 tips!
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