0 Miles Fashion: what does it mean and why it is a benefit for the crisis
We always say that Rifò couldn't have existed if not in Prato, a place where it is actually possible to create a 0 miles fashion production thanks to the proximity...
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From England to Sicily: the journey of the coppola hat
You can find them in the stalls along the streets of Palermo, the handmade coppola hats are the absolute symbol of Sicily, so that they are traditionally still worn by...
The cloche hat: the fashion symbol of the roaring '20
A hat which was born in a specific period and which is inextricably linked to the fashion imagery of the early decades of the 20th century, the cloche hat truly...
Newsboy: the hat worn by workers and paperboys
The Newsboy hat awakens in everyone the imagination of a chaotic megalopolis in full industrial development at the end of the 19th century. The newsboy hat is also recalled by...
What is plogging and why you should start doing it on your holiday vacation
If you do plogging on your holiday, you can help to preserve and fight against all the damages caused by human beings to the environment. Plogging is not only another...
Recycling of old clothes: the separate collection of textile waste
Secondary raw material in the fashion industry also comes from recycling old clothes. But how is textile waste sorted? And what uses can it be put to? What percentage of...
Repack, the reusable and zero waste e-commerce packaging
Half of the plastic produced annually goes to packaging and wrapping. Often beautiful and eye-catching but with such a short life cycle that they are thrown away immediately after a...
The real cost of sustainable fashion
Is recycled less expensive than virgin? What determines the price of sustainable fashion? Producing clothing ethically and setting green limits comes at a cost. In this article, we explain which...
Organic cotton VS recycled cotton: which is the most sustainable?
Organic cotton is sustainable but its cultivation still requires water. In contrast, cotton regeneration is done through a mechanical process without the need for water, but it was originally grown...
The birth of a fabric: the loom in the textile tradition of Prato
The stereotype of the old-time Prato native wants him to be deaf and with a very high volume of voice. This was due to daily proximity with the deafening noise...
The history of the polo shirt
The Polo shirt, from its birth to the present day, from the celebrities who have worn it to the remanufactured polo shirt signed Rifò: here is the history and evolution...
The vocabulary of sustainable fashion
Fast fashion, emotional fashion, or ethical production, specific and very important concepts of this world but which are often not clear to those approaching this sector for the first time....