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Rifò stories
A small space to better explain our world.
News, projects and many insights on topics that are very close to our hearts such as sustainable clothing, circular fashion and recycled materials.
Price is one of the most controversial subjects when talking about sustainable fashion. Why can’t a sustainable garment be the same price as a fast-fashion one? People often ask us...
Here’s what's on everyone’s lips: it defines some companies’ tendency to present a sustainable self-image despite being very little sustainable.
Tropical mix, this is the product category name of the 40-50 kg bales full of our old clothes that are exported every day to the developing world. Some time ago...
Jeans production comes at a very high cost indeed: pollution, unsustainable working conditions, disabling diseases and deaths. Here is the alternative. The birth of jeans, or rather denim, has really...
Il green washing è una tecnica di pubblicità ingannevole utilizzata da aziende altamente inquinanti. Ecco come riconoscerla e come difendersi
Fashion pollutes, a lot. If I told you that the fashion world is one of the most polluting industries in the world, would you believe it? Probably you haven’t paid...
