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NO SALES - Fair prices always

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Recycled Cotton Dress Gemma



Gulia is 1.74 m tall and wears an S

Size guide
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Only 1 in stock

Free shipping on orders over 150 €.
Returns within 30 days


Gemma is a short-sleeved dress made of a 100% sustainable yarn, 50% of which is recycled. A sustainable and comfortable flared dress, with a very cool and soft fabric. Its peculiarity is the delicate dyeing with natural pigments. This gives it a unique look, increases its biodegradability and reduces its environmental impact.  

  • Above-the-knee lenght
  • V-neck 
  • Welt pockets

COMPOSITION: 50% recycled cotton from production surplus, 50% organic cotton.

WASHING CARE: To best take care of this recycled item, wash it at 30 degrees on a gentle cycle. If possible, prefer handwashing.

We recommend washing the garment inside out and avoiding drying it by exposing it to direct sources of light. Iron at a low temperature, avoid using a dryer and dry cleaning.


REGULAR: This garment has a regular fit. We recommend your usual size. See the size chart for further information.


The Gemma dress is made by Enrico in his family laboratory, with recycled yarn from Prato.

Our recycled cotton yarn is Oeko-tex 100 certified, while the natural dyeing process is ISO 9001 certified.


Free standard shipping in 3–5 days for all orders over €150 for EU countries. Free returns within 30 days. For shipping times and costs, see our table. You can choose Fluffypack, the reusable packaging.

LOVE LASTS WARRANTY: Thanks to local skilled artisans we can repair your garment for free within three years of purchase. This is the most revolutionary gesture we can make to oppose disposable fashion. For more information, visit this page.

How it is made

With this composition, we have achieved the goal of an all-natural fabric.

Natural composition, made of 50% recycled cotton from industrial surplus and 50% organic virgin cotton.

Natural dyeing, made with mineral pigments from ground volcanic rocks. A low-impact process that gives each garment a delicate texture as well as a unique color effect.

All the shades of the earth

Using this technique, the range of possible colors is linked to volcanic rocks and varies from grays to greens, from reds to yellows, all strictly in pastel shades.

The rocks, originating from the Mediterranean area, are dry-ground without the addition of any components.

This process is a hybrid of industrial and artisanal and causes the color to be deposited on the fabric less uniformly than synthetic dyes. The result is a garment with a unique and almost iridescent color, but at the same time solid and reproducible.

Environmental impact

Natural dyes derived from mineral elements do not involve the use of any chemicals, thus contributing to making a natural fabric even more biodegradable. They are not harmful to the people who work with them and do not pollute when discharged into water.

To top it off, they result from a coloring process that reduces water and energy consumption, thanks to a water recycling and purification technique that allows for the use of up to 80% recycled water.

Recycled and organic cotton

The organic cotton component, then, which comes from non-intensive cultivation does not deplete the soil and therefore requires much less water. Overall, this material, combined with recycled cotton, saves about 84 percent compared to a cotton that's genetically modified to be more productive.

Social impact

For every purchase on our online shop, we will donate 2€ to the social impact project Nei nostri panni, cenciaiolis to be, which aims to create a school for cenciaioli, the artisans of textile recycling. Every donation will support the training of young people coming from the local immigrant reception centres.

Transparent prices

Why do we say our prices are fair 365 days a year?

Because we choose to produce in Italy, with valuable craftsmanship. Because we choose quality raw materials that are sustainable for the planet. Because we produce small quantities to limit waste, which makes it difficult for us to lower unit costs.

That's not all. Compared to our costs, we have a low profit margin. We don't intend to accumulate wealth, we rather reinvest in research, which allows us to create value and grow as a brand.

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