Sustainable fashion

For some of our wool, cashmere, and denim yarns, mechanical recycling allows the fibers to be sorted by color, avoiding the need for re-dyeing and thereby reducing the use of energy, water, and chemicals. Savings vary depending on the material.

We want to enhance the centenary tradition of fabric recycling. Making known the mastery of the cenciaioli, the artisans who select the materials at the first touch to transform what is considered waste into a new resource.

Through our production, we help give new life to recovered textile materials, reintegrating them into new usage cycles whenever technically possible.

You too can recycle the clothes you no longer want. When their life seems to be over, it's time to extend their lifecycle even further.

Find out how to schedule a home pickup or where to find the boxes to drop off your old wool, cashmere sweaters, and jeans.

We believe in the expertise of local artisans and in Made in Italy. Our production takes place within about 30 km from our office, thanks to a short and collaborative supply chain that allows us to closely monitor the various stages of production.

The only structural discount we offer is the pre-order discount.
Thanks to this model, we collect orders before production, allowing us to better plan quantities and reduce the risk of producing more than necessary.

Overproduction generates unsold goods, unsold goods generate sales, sales contribute to fueling disposable fashion. We don't want to be part of a system that produces things that are already destined to be waste. This is why our prices are fair all year round. Our ethical production ensures quality and value.

The real alternative to fast fashion is reconnecting with what we wear. Choosing carefully a piece, taking care of it, and making it last over time by repairing it when necessary. That’s why we offer a free repair service called Love Lasts.