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Levi's® x Rifò


From efforts towards increasingly sustainable production processes, from a common vision of durability and reuse of garments, from the same interest in the emotional value of a piece of clothing... 

The collaboration between Levi's® and Rifò stems from all these common points.


Like Levi's® we have an unbridled passion for the blue of denim. We love all the shades of those canvases and what we love most are the stories they tell. Stories of family and everyday life, of jeans passed from hand to hand and worn by entire generations. But also the story of a fabric that has always played a leading role in trends, adapting to so many styles and uses.


Innovation lays first of all on the production processes. Innovation lays first of all on the production processes.Behind every sustainable garment there are yarns, machines, materials and people. All of them united to create more durable and recyclable clothes.

Old garments collection with Levi's®

Why not recovering high quality clothes, even if it is old, to transform them into something new? We wanted to create a project together with Levi's® that could give an answer to this question. 

Starting from 11 December, in the Levi's® store in via Orefici, 13 - Milan you have the opportunity to donate your old denim garment, of any brand. Thanks to the artisan know-how of the Florentine social cooperative Flo Concept, it will be given a new life through the upcycling technique.

An upcycling project

Flo Concept is a local cooperative with which we have already worked. For this initiative it will donate the proceeds deriving from the processing of used garments to a work grant in the tailoring sector. As always, Flo is committed to support and enhancing the autonomy of people in fragility condition, and it is precisely to them that they will give the work grant.


Future is already here. Together with Levi's® we feel the same need to act now to promote a change and a more ethical and sustainable lifestyle and consumption model.

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