WE ACT TOGETHER NOW
From efforts towards increasingly sustainable production processes, from a common vision of durability and reuse of garments, from the same interest in the emotional value of a piece of clothing...
The collaboration between Levi's® and Rifò stems from all these common points.
Contributing to the collection of old jeans
Together with Levi's® we created a project to give a new life to unused denim garments. If you donate your old jeans (whatever the brand) to the Levi's® store in Milan, in via Orefici, we will transform them into something new in collaboration with the social cooperative Flo Concept. For every garment you donate, you will get 501 coins on the Levi's® app.
From old jeans to an upcycled bucket
Our first upcycling experiment from old jeans collected in collaboration with Levi's® is a patchwork bucket. Each upcycled Rifò hat is a unique piece, born from the creative combination of different parts of old jeans.
These accessories are manufactured by Flo Concept, a Florentine sewing shop with a social vocation.
A social project
For this initiative Flo Concept will donate the proceeds deriving from the processing of used garments to a work grant in the tailoring sector.
As always, Flo is committed to supporting and enhancing the autonomy of people in fragile condition, and it is precisely to them that they will give the work grant.
Would you like to see how an upcycled bucket is made?
Saturday November 19th, from 4 pm we will be glad to welcome you together with Flo Concept at the pop up store in via Capelli 1 in Milan. Here, through a live workshop, Flo Concept’s tailors will show you how old jeans can be transformed into an upcycled hat, from cutting to sewing the new product.