How it is made
This garment is made from old denim fabrics transformed into a new yarn. Its composition is 80% recycled cotton, 15% virgin cotton and 5% other fibers. Rifò jeans garments are almost unique pieces and cover all shades of blue, because no further industrial dyes have been used to make it, and the colors came directly from the old pair of jeans.
To make each Rifò denim garment we estimate that they have been recycled from two to five pairs of old jeans consuming only 80 liters of water, against the 3000 required by an identical virgin cotton garment. The result is a reduction of roughly 87% water consumption, 77% energy and 93% CO2.
For every purchase on our online shop, we will donate 2€ to the social impact project Nei nostri panni, cenciaiolis to be, which aims to create a school for cenciaioli, the artisans of textile recycling. Every donation will support the training of young people coming from the local immigrant reception centres.
Who made it
This garment was made by Matteo in his knitting workshop near Pisa.
Together with the whole team, in this small but very accurate company every phase of the design and processing is followed, putting all the love and know-how possible into every single product.
Why do we say our prices are fair 365 days a year?
Because we choose to produce in Italy, with valuable craftsmanship. Because we choose quality raw materials that are sustainable for the planet. Because we produce small quantities to limit waste, which makes it difficult for us to lower unit costs.
That's not all. Compared to our costs, we have a low profit margin. We don't intend to accumulate wealth, we rather reinvest in research, which allows us to create value and grow as a brand.
Thanks to presale it’s possible to get a discount and avoid creating overproduction.
For presales that are longer than 2 weeks, the closer you get to the shipping date, the more the discount applied will decrease, never going below 10%.
The presale ends one day before the date indicated.