Rifò store in Milan
We made it — our very first permanent store is now open!
Circular fashion has a new home: come visit us at Piazza Wagner 11!
Join the collection of used clothes and receive a discount
Bring your used wool, cashmere, cotton sweaters or jeans to our store and place them in the collection box.
They will either be reused for second-hand or recycled in Prato through a local and transparent supply chain to create new yarn.
In return, you immediately receive a 20% discount to use in-store or online.
We ONLY accept long jeans or cotton sweaters (at least 95% cotton + up to 5% other fibers ) and sweaters made of wool or cashmere (95% wool or cashmere + 5% cashmere or wool ).
The right advice makes all the difference
Cecilia and Serena are waiting for you in our Milan store to help you choose the right piece, tell you about the materials, and guide you through fits and colors.
In store, you can also:
- pick up an online order
- exchange the size of an online purchase
In-store services
In this store we offer the following services:
- Sweater repair for any brand - every Thursday from 5:30 pm to 7:30 pm, an expert mender will assess the damage and provide a free personalized repair quote
- Repair of Rifò garments covered by the Love Lasts warranty
- Free hemming on all new Rifò trousers
The paid repair service is available only in-store. You can read the service conditions here.
Stay updated
Where to find us
Piazza Wagner 11
Ⓜ Metro Wagner
Sunday to Friday
10:30 AM - 2 PM
3 PM - 7 PM
Saturday 10:30 AM - 7:30 PM
📞 Tel. 3346819742
Discover the most loved Rifò pieces
From waste to new resources
Change is creating something new from what already exists.
Circular fashion
Our small revolution is to use recycled and recyclable fibers to create timeless, high-quality garments. Only by choosing natural and biodegradable materials is it possible to promote a truly circular model.
Lower environmental impact
Recycling reduces water, energy, and CO₂ consumption. But for us, that's not enough: we produce ethically and locally only what is needed as an alternative to fast fashion.
Greater social impact
Environmental and social sustainability must go hand in hand. We allocate 1% of our revenue to the Nel Nostri Panni project. In this way, we support textile traditions and contribute to their generational renewal.
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