How it is made
With this new composition we achieved the goal of a recycled but completely natural piquet fabric. 50% is made from recycled cotton from industrial waste, while the other 50% is made from virgin organic cotton.
To create this fabric, a technique that was falling into disuse was literally dusted off. Once the dust has been removed from the machinery, the piquet is back in Prato!
Organic cotton is cultivated through non-intensive methods that maintain soil fertility and reduce water usage. When combined with recycled cotton, this material blend yields substantial resource savings compared to genetically modified cotton that prioritizes productivity over sustainability.
For every purchase on our online shop, we will donate 2€ to the social impact project ** Nei nostri panni, cenciaiolis to be, which aims to create a school for cenciaioli, the artisans of textile recycling. Every donation will support the training of young people coming from the local immigrant reception centres.
Who made it
In his laboratory in Prato Andrea has been making jersey garments for a lifetime. This is why we chose him for our rcycled t-shirts and polo shirts.
Why do we say our prices are fair 365 days a year?
Because we choose to produce in Italy, with valuable craftsmanship. Because we choose quality raw materials that are sustainable for the planet. Because we produce small quantities to limit waste, which makes it difficult for us to lower unit costs.
That's not all. Compared to our costs, we have a low profit margin. We don't intend to accumulate wealth, we rather reinvest in research, which allows us to create value and grow as a brand.
Thanks to presale it’s possible to get a discount and avoid creating overproduction.
For presales that are longer than 2 weeks, the closer you get to the shipping date, the more the discount applied will decrease, never going below 10%.
The presale ends one day before the date indicated.