How it is made
With this composition, we have achieved the goal of an all-natural fabric.
Natural composition, made of 50% recycled cotton from industrial surplus and 50% organic virgin cotton.
Natural dyeing, made with mineral pigments from ground volcanic rocks. A low-impact process that gives each garment a delicate texture as well as a unique color effect.
All the shades of the earth
Using this technique, the range of possible colors is linked to volcanic rocks and varies from grays to greens, from reds to yellows, all strictly in pastel shades.
The rocks, originating from the Mediterranean area, are dry-ground without the addition of any components.
This process is a hybrid of industrial and artisanal and causes the color to be deposited on the fabric less uniformly than synthetic dyes. The result is a garment with a unique and almost iridescent color, but at the same time solid and reproducible.
Natural dyes derived from mineral elements do not involve the use of any chemicals, thus contributing to making a natural fabric even more biodegradable. They are not harmful to the people who work with them and do not pollute when discharged into water.
To top it off, they result from a coloring process that reduces water and energy consumption, thanks to a water recycling and purification technique that allows for the use of up to 80% recycled water.
Recycled and organic cotton
The organic cotton component, then, which comes from non-intensive cultivation does not deplete the soil and therefore requires much less water. Overall, this material, combined with recycled cotton, saves about 84 percent compared to a cotton that's genetically modified to be more productive.
Why do we say our prices are fair 365 days a year?
Because we choose to produce in Italy, with valuable craftsmanship. Because we choose quality raw materials that are sustainable for the planet. Because we produce small quantities to limit waste, which makes it difficult for us to lower unit costs.
That's not all. Compared to our costs, we have a low profit margin. We don't intend to accumulate wealth, we rather reinvest in research, which allows us to create value and grow as a brand.
For every purchase on our online shop, we will donate 2€ to the social impact project Nei nostri panni, cenciaiolis to be, which aims to create a school for cenciaioli, the artisans of textile recycling. Every donation will support the training of young people coming from the local immigrant reception centres.
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Thanks to presale it’s possible to get a discount and avoid creating overproduction.
For presales that are longer than 2 weeks, the closer you get to the shipping date, the more the discount applied will decrease, never going below 10%.
The presale ends one day before the date indicated.