Rifò store in Milan
We made it — our very first permanent store is now open!
Circular fashion has a new home: come visit us at Piazza Wagner 11!
Join the collection of used clothes and receive a discount
Bring your used wool, cashmere, or jeans garments to our store and place them in the collection box.
They will either be reused for second-hand or recycled in Prato through a local and transparent supply chain to create new yarn.
In return, you immediately receive a 20% discount to use in-store or online.
We ONLY accept long jeans (at least 95% cotton + up to 5% other fibers ) and sweaters made of wool or cashmere (95% wool or cashmere + 5% cashmere or wool ).
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Where to find us
Piazza Wagner 11
Ⓜ Metro Wagner
Sunday to Friday
10:30 AM - 2 PM
3 PM - 7 PM
Saturday 10:30 AM - 7:30 PM
Discover the most loved Rifò pieces
From waste to new resources
Change is creating something new from what already exists.
Circular fashion
Our small revolution is to use recycled and recyclable fibers to create timeless, high-quality garments. Only by choosing natural and biodegradable materials is it possible to promote a truly circular model.
Lower environmental impact
Recycling reduces water, energy, and CO₂ consumption. But for us, that's not enough: we produce ethically and locally only what is needed as an alternative to fast fashion.
Greater social impact
Environmental and social sustainability must go hand in hand. We allocate 1% of our revenue to the Nel Nostri Panni project. In this way, we support textile traditions and contribute to their generational renewal.
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