Environmental and Economic Sustainability: Finding the Right Balance
Rifò turned 8 years old last November. 8 years of growth… But growth for what? For 8 years, we have been trying to propose an ethical model of clothing...
Circular Fashion Made in Italy
Sustainable clothing and accessories made from natural and recycled materials.
Upcoming SS26 presales
Take a look at the next Spring–Summer 2026 launches in pre-order and plan your wardrobe in advance to avoid overproduction.
Re-Rifò, giving our pieces a third life
Starting today, you can sell and buy pre-loved Rifò garments and samples that never went into production.
Already loved and ready to be loved again.
Come visit us in store
Our stores in Milan, Florence, Prato, and the temporary store in Rome await you, where you can experience the softness of our regenerated cashmere and wool knitwear for women and men.
Now on presale
We collect orders in advance to avoid overproduction, offering a discount to those who buy our garments before they are produced. The earlier you order the greater the savings.
Our Winter Pop-Up Stores
Rifò Store in Prato and Retailers
Our store and showroom in Prato, at Via Filicaia 26/c, and over 300 retailers in Italy and abroad
From waste to new resources
Change is creating something new from what already exists.
Circular fashion
Our small revolution is to use recycled and recyclable fibers to create timeless, high-quality garments. Only by choosing natural and biodegradable materials is it possible to promote a truly circular model.
Lower environmental impact
Recycling reduces water, energy, and CO₂ consumption. But for us, that's not enough: we produce ethically and locally only what is needed as an alternative to fast fashion.
Greater social impact
Environmental and social sustainability must go hand in hand. That’s why we support local artisans who are often at risk of economic instability. We allocate 1% of our revenue to Nel Nostri Panni, a project that promotes the inclusion of people in vulnerable situations. In this way, we help preserve textile traditions and support generational renewal.
Gifts for Her
Discover many ideas for sustainable and original Christmas gifts
Gifts for Him
Find the perfect Christmas gift among many ideas for every taste and budget
- Best sellers Women
- Best sellers Men
Join the circular economy
Do you have wool and cashmere sweaters or jeans you no longer use? Don't throw them away, we'll take care of them.
They will be transformed into new circular clothes!
They will be transformed into new circular clothes!
Stories of Circular Fashion
We change the garment industry, choice after choice.
Polyester: What It Is and Why It’s Bad for Health and the Planet
Do you know how much plastic you wear every day? You might not think about it, but most of your wardrobe is made of synthetic materials. According to the Textile...
Used clothing collection: how to give a second life to your clothes through recycling
Since 2019, we've been offering a used clothes collection service. We’re not the only ones—many fashion brands do it, from ethical labels to fast fashion, under the name take back....
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