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Rifò's 2022

As we come to the end of this year, we would like, as usual, to take the opportunity to share with you a recap of Rifò’s past twelve months.

While 2021 was a year of transition, 2022 was a very busy one. A year full of transversal, circular, and meaningful projects for Rifò, whose engagement with people and our community raised significantly. New products and new challenges also enriched our year.

If you feel you missed some of our latest news, but also the doubts and uncertainties that a young sustainable brand can cope with, don’t worry, here’s a recap for you.

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Back to live fairs

The pandemic hit at a very delicate moment for Rifò. Right as we were starting a path of growth, we were obliged to stop many live activities, for example renouncing to all the fairs in Italy and abroad.

In 2022 this sector set off again, which led Rifò to Florence for Pitti Uomo, to Berlin for Seek, to Frankfurt for Neonyt, but also to Amsterdam for Modefabriek and Paris for Maison&Objet.

fiere rifò 2022

At last! Traveling, looking for inspiration, knowing new people and looking beyond our country is fundamental for Rifò.. We are attached to our origins, but we want to bring them abroad, letting them grow all around the world.

Who knows where 2023 will lead us to..just one little clue: we will cross the ocean.

Launching Nei Nostri Panni project

At the beginning of 2022 a very important project for Rifò got started: Nei Nostri Panni, Cenciaiolis to be.

For every purchase, we donate 2 € to local and concrete social impact projects. Thanks to this initiative, and to the collaboration of the Municipality of Prato, local companies and partners, we created a project that combines social inclusion and the preservation of an ancient textile tradition at the same time, the cenciaiolis.

Thanks to Nei nostri Panni, 5 people in a vulnerable situation accomplished a paid training course to become cenciaiolis and will be employed by the project’s partner companies.

Nei Nostri Panni

Thanks to Nei nostri panni, while we give these people a concrete opportunity of social inclusion, the Cenciaiolis’ tradition doesn’t fade away.

What about 2023? Nei Nostri Panni goes on, not only in the textile recycling domain, but also in other textile sectors in the district of Prato. We will reveal everything soon.. stay tuned.

A new material, recycled silk

This was among Rifò 2022's great news: recycled silk. We were really surprised, we did not expect all this hype.

A classic, clean design, a light natural color.. we really got it right with this twin set, selling more than 1000 pieces among the cardigan, the shirt and the stole.

Anyway don’t stop us now, we aim at creating new models and using natural, low-impact means to color this wonderful recycled material.

We inaugurated the Textile Tours

In collaboration with Cap Viaggi, we created a new tour format to make our community discover more about textile recycling made in Prato.

In April 2022 Textile Tours got started. During these guided tours you can see directly what constitutes the cenciaiolis’ activity and how from fibers a new yarn can be produced. Finally, you can visit our office in Prato.

For next year two dates are on schedule, one of which is already sold out, and we feel like they won’t be the only dates of 2023.

Rifò Circle was born

Rifò community is growing so much. Hence, we decided to make room for our creators-followers, in order to spread the Rifò project efficiently.

That’s how Rifò Circle was born. We thought about a place where we can talk, share experiences and real life photos of Rifò’s products.

If you want to find out more about the Circle and how to join it, have a look at at this page.

A year of collaborations

During 2022, we opened up to a plenty of interesting collaborations, which led us to new audiences and connections.

VD news + Rifò

A friendship born during the incubation of Rifò by Nana Bianca that in summer 2022 turned into our first capsule of printed T-shirts. Together with the VD news media, we created the È tutto vero T-shirts  (It's All True), featuring three messages coming from the most interesting comments people made to VD news videos.

Collecting old jeans with Levis® and our first upcycling project

The collaboration between Levi's® and Rifò goes on. The collection of old jeans in the store in Via Orefici in Milan allowed us to produce an upcycled bucket hat. It's the social cooperative Flo concept that was involved for the manufacturing of the bucket instead. The proceeds deriving from the sale of these hats were donated to a work grant in the tailoring sector for people in fragile condition, aiming at enhancing their employment opportunities.

Together with Levi's® and Flo Concept we also organized a live workshop in their pop-up store in Gae Aulenti to show participants how to make an upcycled hat.

Our aprons for the Mattei biscuit factory

That's another collaboration we are really proud of, enhancing our patriotism for the city we were born in.

For some months now, shop assistants of the historical, renowed Mattei biscuit factory have been wearing Rifò’s recycled cotton apron, which we specifically designed for Mattei, starting from our recycled denim fabric.

As local as it gets!

Rifò x Lebowski

Eventually, we linked up to another amazing regional project, the Centro Storico Lebowski of Florence, the only soccer team owned by its supporters.

The history of Centro Storico Lebowski immediately caught our attention, because it demonstrates everything is possible if you really believe in it. From the lowest level of the Italian league to a soccer cooperative with more than 1,800 members worldwide.

We created a 100% recycled wool beanie + scarf set for them, whose process will fund the purchase of footballs for Francesco Bollo Orlando soccer school, run by soccer cooperative Lebowski and free for all boys and girls.

Co-design experiments and greater community involvment

In 2022, we also started new co-design experiments. In a nutshell, we wanted to involve people as much as possible in our creative processes.

First of all, we let people have a say in the creation of specific capsule collections. With the help of questionnaires, we got closer to their actual needs and expectations.

It was not that easy to conjugate the creation of nearly made-to-measure garments with production requirements. But we made it. These projects have finally come to life!

The curvy collection:

And recycled cashmere clothing for children aged 4 to 10:

This was not enough for us, as we really wanted to get in touch with people and be a brand with a human face. That’s why we organized two events of this kind.

On one side, the Open Casting, gave us the opportunity to find models that could embody Rifò’s idea of real people. What excited us the most that day was welcoming people who had come from far and wide for the occasion. WOW!

Finally, few weeks ago the Co-Rifò, event took place in collaboration with the guys from Co-Design Toscana. This face-to-face meeting actually made us know a group of Rifò customers, playing gamified activities to learn their tastes and needs.

The sustainable table

Another first time in this very intense year was the sustainable collection for the table..

Table linens made of recycled + organic cotton composition and recycled denim too.

The new, unknown market segment of home textiles that is still pretty unfamiliar to sustainability.

Well, we at Rifò have just landed in this world and are waiting for you here!

The new F/W 22-23 sustainable materials

We can’t wrap up this recap without mentioning the new materials of our F/W 22-23 collection.

A 100% recycled wool collection

For the first time, we were able to use a completely recycled wool yarn to create products for an even more competitive price.

For this first experiment, we created bright-colored unisex sweaters, and warm blankets for the home.

Super fine light cashmere, with a greater virgin fibers presence.

70% recycled cashmere, 5% recycled wool and 25% virgin cashmere. This is the only way to obtain a finer yarn to create lightweight, soft and heat-insulating garments.

We can’t deny we initially were a little bit concerned about how people would have welcomed this new virgin component.

We now see our fears were almost unfounded. We understood there is tolerance on this level, as people’s reaction is always positive when things are done transparently. Tolerance is also due to the fact that this material’s characteristics are strengthened.

Both this materials are recycled in Prato according to cenciaioli’s tradition, and will be reintroduced in F/W 23-24 collection as well, with some beautiful novelties. Ready?


We were a bit tired of disposable cardboard packaging, so we tried to literally think outside the box and we created a customised solution for our packaging. After months of considerations and testing, Fluffypack was born. This was possible thanks to the collaboration with a local company, Manifattura Maiano, specialized in the recycling process. Fluffypack is now a registered trademark.

It’s a reusable packaging for e-commerce shippings made of mixed recycled fibers that can only be downcycled.


We care so much about this project and hope to make it our standard shipping packaging in 2023, so that we can reduce paper use and create a new supply chain for the recycling and collection of textile fibers that cannot be transformed into new yarn.

Our natural detergent for delicate garments

We named it Fiori di Olivo. We wanted it to smell of clean laundry and to be natural at the same time. We found the perfect match in a local company which helped us in the creation of our detergent for delicate garments such as wool, cashmere and silk garments. It is vegan, biodegradable, anti-waste and you can use it for hand-washing or in the washing machine.

What are you waiting to try it?

The Rifò team is growing big

Within a year the Rifò family welcomed 10 new members. Last year our team counted 15 members, today instead the team counts 25 members, not to mention the ones who stayed with us for a limited timespan to do an internship or the foreigners who chose Rifò to have an experience abroad.

For next year we expect a similar growth. Specifically we are currently looking for:

- A senior merchandiser

- A HR specialist intern

- A digital marketer intern

- A B2B sales manager

To apply or to spread the word, here you can find all our open positions.

Thank you for this year together

We want to conclude this year by thanking all the people who followed us and supported our project. Specifically we want to say thank you to those who spread the Rifolution getting to know us.

The most meaningful moment for the Rifò team are:

Eleonora taking part to the the italian program Geo as a guest.

The italian TV news (TG1) coming to visit us for a service on textile recycling made in Prato..

Niccolò and Claudia at the Teatro alla Scala in Milan for the Sustainable Fashion Award.

Our participation to the job community Wwworkers to the Chamber of deputies, dedicated to companies investing in innovation and circular economy.

Niccolò receiving the award for the best growth strategy to the MF Supply Chain Awards in Milan.

The i-D magazine interviewing Niccolò.

and these are just a few...

Our wishes🥂

For 2023, we wish you to take your time for reflecting and becoming more aware people, citizens and buyers of what the world is coping with.

We wish you to continue making small big revolutions, the smaller they are, the more important they are.

Best wishes from the Rifò team!

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