Nature to which Rifò looks is that which lives in harmony with man, who must always remember to have an attitude of respect: it is not at our service, thinking the opposite is an illusion. As much as man manages to "domesticate" it, he must return to respect its rhythms and ways and to understand that his control over it is ephemeral.
We believe in the balance between man and nature, but we are aware that we are passengers. This is why we do everything to establish a relationship of harmony with the natural element and we are inspired by its cycles in our production model. There must be a relationship of respect between man and nature, reciprocal and changing.