How it was made
Locally woven, Rifò beach towels are made of 100 percent cotton, with 60 to 80 percent of it being recycled, and the rest being virgin to increase strength.
For every purchase on our online shop, we will donate 2€ to the social impact project ** Nei nostri panni, cenciaiolis to be, which aims to create a school for cenciaioli, the artisans of textile recycling. Every donation will support the training of young people coming from the local immigrant reception centres.
Who made it
Rifò beach towels are woven by David with the help of Gabriele in Prato, with looms that have been in operation for more than 50 years!
Why do we say our prices are fair 365 days a year?
Because we choose to produce in Italy, with valuable craftsmanship.
Because we choose quality raw materials that are sustainable for the planet.
Because we produce small quantities to limit waste, which makes it difficult for us to lower unit costs.
That's not all. Compared to our costs, we have a low profit margin. We don't intend to accumulate wealth, we rather reinvest in research, which allows us to create value and grow as a brand.
Thanks to presale it’s possible to get a discount and avoid creating overproduction.
For presales that are longer than 2 weeks, the closer you get to the shipping date, the more the discount applied will decrease, never going below 10%.
The presale ends one day before the date indicated.