How it was made
Our sustainable recycled jeans for men are 100% cotton. To be precise: 80% recycled denim, 15% virgin cotton to increase resistance and 5% other fibers, resulting from the trimmings and non-traceable details of old regenerated jeans.
Lightweight and soft for summer, the fabric we created with this yarn is a beautiful denim canvas, which reproduce the classic diagonal denim weave.
To make each Rifò denim garment we estimate that they have been recycled from two to five pairs of old jeans consuming only 80 liters of water, against the 3000 required by an identical virgin cotton garment. The result is a reduction of roughly 87% water consumption, 77% energy and 93% CO2.
Who made it
This garment was developed by Selvaggia, an entrepreneur at the head of a small female family business. Made just a few kilometers from our office.
Thanks to presale it’s possible to get a discount and avoid creating overproduction.
For presales that are longer than 2 weeks, the closer you get to the shipping date, the more the discount applied will decrease, never going below 10%.
The presale ends one day before the date indicated.