The garments from this collection are inspired by the Urban Jungle concept.
Urban Jungle represents the relationship between the cities we live and nature, between the urbanization shape given by industrial dynamics and the need to get in touche with natural environment.
To celebrate a possible cohabitation between those two elements in our cities, the colours of Rifò's Urban Jungle are both inspired by organic and non organic materials: agave and concrete, poppy and white wash, musk and slate...
We think that through culture we can regenerate ourselves.
That's why every name of our collection has taken inspiration from Italian Poets from the XX Century.
